How to Create a E Marketing Plan ?
E–marketing means using digital technologies such as websites, mobile devices, and social networking to help reach your customers, create awareness of your brand and sell your goods or services. The basics of marketing remain the same – creating a strategy to deliver the right messages to the right people
For any Organization, you need a Business Plan, But many entrepreneurs don’t realize a marketing plan is important for their organization.
Unlike a business plan, a marketing plan focuses on winning and keeping customers, it’s strategic and includes numbers, facts and objectives.
A good marketing plan spells out all the tools and tactics the organisation use to achieve sales goals.
Plan of action
what you’ll sell,
who’ll want to buy it
Tactics you’ll use to generate leads that result in sales.
Your Marketing Plan doesn’t have to be lengthy or beautifully written.
Step 1: Take a snapshot of your company’s current situation.
Step 2: Define who your target audience is.
Step 3: Make a list of your marketing goals.
Step 4: Research marketing tactics
Step 5: Set your marketing budget.
This first section defines your company and its products or services then shows how the benefits you provide and set you apart from your competition. It’s called a “situation analysis.”
Target audiences have become extremely specialized and segmented. No matter your industry, from restaurants to professional services to retail clothing stores, positioning your product or service competitively requires an understanding of your niche market.
Not only do you need to be able to describe what you market, but you must also have a clear understanding of what your competitors are offering and be able to show how your product or service provides a better value.
Analyse your company’s strengths, weaknesses, opportunities and threats. Strengths and weaknesses refer to characteristics that exist within your business, while opportunities and threats refer to outside factors.
To determine your company’s strengths, consider the ways that its products are superior to others, or if your service is more comprehensive.
For example. What do you offer that gives your business a competitive advantage? Weaknesses, on the other hand, can be anything from operating in a highly-saturated market to lack of experienced staff members.
Next, describe any external opportunities you can capitalize on, such as an expanding market for your product. Don’t forget to include any external threats to your company’s ability to gain market share so that succeeding sections of your plan can detail the ways you’ll overcome those threats.
Positioning your product involves two steps.
First, you need to analyze your product’s features and decide how they distinguish your product from its competitors.
Second, decide what type of buyer is most likely to purchase your product.
What are you selling?
Convenience?
what is the Quality?
Discount pricing?
You can’t offer it all.
Knowing what your customers want helps you decide what to offer, and that brings us to the next section of your plan.
Step 2: Define who your target audience is.
Developing a simple, one-paragraph profile of your prospective customer is your next step.
You can describe prospects in terms of demographics — age, sex, family composition, earnings and geographic location and lifestyle.
Ask yourself the following:
Are my customers conservative or innovative?
Leaders or followers?
Timid or aggressive?
Traditional or modern?
Introverted or extroverted?
How often do they purchase what I offer?
In what quantity?
If you’re a business-to-business marketer, you may define your target audience based on their type of business, job title, size of business, geographic location or any other characteristics that make them possible prospects. No matter who your target audience is, be sure to narrowly define them in this section because it will be your guide as you plan your media and public relations campaigns.
What is an e-marketing plan?
An e-marketing plan is a strategic document developed through analysis and market research that aims at achieving marketing objectives via electronic medium. The idea is very similar to the classical marketing plan as they both aim to support a general business strategy.
What are the main features of e-marketing?
Features of Internet Marketing
- Internet marketing allows global marketing facility – Internet service is not for the local purpose it allows global accessibility.
- It is less expensive – The cost involved in internet marketing is very less compared to other marketing strategies.
- It makes marketing easier – You can find out both buyers and sellers online.
What is the scope of e-marketing?
Its broad scope includes email marketing, electronic customer relationship management, and any promotional activities that are done via wireless media.” “E-marketing means using digital technologies to help sell your goods or services.
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