Interesting Mobile Marketing Facts you should Read
Mobile engagement is now essential for your business improvement as customers are using their phones and tablets to interact with your app, read your emails, browse your website, and most importantly, follow through with a purchase.
Today’s customers are very comfortable using their smartphones and tablets for a wide range of products and services, going beyond finding a nearest store location or tracking down store hours. Mobile gives companies the power to respond to inquiries and issues in a timely fashion, making customer service more responsive than ever.
There are 271 million mobile subscribers in the U.S. alone and 82 percent of U.S. adults own a cellphone. (Source: Pew Reports 2010).
33 % of U.S. mobile users prefer offers via text to mobile Web (21 percent), Apps 11 percent and voice mail (8 percent). (Source: DMA.org, 2011).
90 % of text messages you send get read within 3 minutes of delivery. (Source: ImpigeMobileStrategy.com, 2011).
70 % of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)
25 % of Americans use only mobile devices to access the Internet. (Source: GoMoNews.com)
Time spent on mobile devices is largely dominated by online games (49 percent) and social marketing (30 percent), respectively.
on Aug, 1 2013 WSJ report by Drew Fitzgerald reports the average teen 13 to 17 has burned through 1.2 GB of mobile data per month in 2013, which is 65 percent more than the average person, according to Nielsen.
40 % of mobile users have admitted looking up information about a t.v. program at the same time they were watching the show. (Source: ImpigeMobileStrategy.com, 2011).
74 % of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011).
The Weather Channel gets 600-700 percent higher click through rates on mobile display ads over desktop banners. (Source: MobileMarketer.com).
51% of U.K. mobile subscribers have a smartphone. 49 percent of U.S. mobile subscribers own a smartphone. On this front, at least, the British have the Americans beat. (Source: MobiThinking.com)
30 million consumers watch television content via their mobile phone. (Source: Nielson)
In 2013, mobile phones have overtaken PCs as the most common web access devices worldwide. (Source: Gartner.com)
The leading platforms for U.S. smartphone use are Android (53%) and iPhone (40%)). Blackberry now accounts for just 3% of the market. (Heidi Cohen)
Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017. Search advertising accounts for about half of the total. (Heidi Cohen)