Search Engine Marketing Questions and Answers
How do keywords play a crucial role in search engine positioning, and what is the process of keyword research?
Keywords are vital as they determine how well a website ranks in search engine results. Keyword research involves identifying relevant terms to optimize content for, considering search volume, competition, and user intent.
Explain the life cycle of Search Engine Optimization (SEO)
The SEO life cycle includes on-page optimization (tweaking content and HTML), off-page optimization (building backlinks), and continuous monitoring and adjustments to maintain or improve search rankings.
What are the revenue models associated with search engine positioning, and how does Google Adwords contribute to search engine advertising?
Revenue models include pay-per-click (PPC) and advertising. Google Adwords is a platform that allows businesses to create and display ads on Google’s search results pages, contributing to search engine advertising through a PPC model.
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Best Regards,
Hari Babu
Digital Marketing Trainer and Consultant